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Convert strangers into friends and friends into customers with our Outsourced Social Media service.No company can afford the quenciquencies of a neglected social media community.It has got the same effect as much as neglecting your kids.If you are honest to your organisation,you will realise that you are facing the following challenges as well:

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Inactive Customer Support - Company representatives are not 24/7 always online to reach the market via social media channels, if so they only cover very few social media tools, perhaps Facebook alone.

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Not Up to Date - Staying on top of social media news and updates can be a job in and of itself. Company representatives cant keep track of trending news and therefore creating inconsistent communication patterns.

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Ineffective Management Reporting - Poor measuring of social media success, assumptions are made to simulate sound managerial and marketing decisions.

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Increased Cost of Operation - Small companies don’t have resources to launch social media campaigns and consistent social media marketing. For start-ups, companies don’t have the capabilities of engaging part time or full time marketing personnel.

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Under qualified and unprofessional experts - Everybody thinks he is an expert of social media,because everybody can join for FREE, very few certification offered, or no certification at all. But are people really qualified?

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Poor Scalability - In-house social media expert are failing to scale with the demand of the growing and active social media community. What if your staff goes on sick leave?.

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Unbalanced Follower Audience - People tend to follow people or follow individuals than people following companies, for example the personal Facebook page of the company Marketing Manager can have more followers than the Facebook page of that company.This is wierd!

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Customers are 75% more likely to purchase from a brand they follow on Twitter.
Source: Touch Agency

The take away

Engaging with your customers on Twitter is a great investment. Follow and promote them to your own followers when you have the opportunity. Most importantly, be there to listen if something goes wrong.

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Knowing what’s being said about your company online allows you to see where you’re succeeding and where you need improvement.Source: Gail Goodman, Entrepreneur, 2011.

The take away

Unfiltered feedback from customers is a positive even when it’s negative. A bad or so-so online review can actually help you because it gives customers certainty that the opinion is unbiased.

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"Friends and colleagues’ endorsements, discussed in real life or through Twitter and Facebook updates, are more likely to drive sales than even a positive user review posted on a site like Yelp or Amazon (but those matter, too).”-Jason mittelstaedt, Cmo at rightNow,Source-HelpScout.net

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Over 1 million people view tweets about Customer Service every week.Roughly 80% of customer service tweets are negative or critical in nature.Source:Touch Agency.

The take away

Monitor your brand’s mentions on social media channels so you can respond to customer complaints before they escalate. It’s an opportunity to wow them!.

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